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    Home»Business»Datadog acquires Eppo, a feature flagging and experimentation platform
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    Datadog acquires Eppo, a feature flagging and experimentation platform

    GauravBy GauravMay 5, 2025013 Mins Read
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    Datadog acquires Eppo, a feature flagging and experimentation platform
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    Data Dog is at a obtaining facility. A few weeks after the start of the AI ​​-powered observation, Cloud Monitoring and Security Company acquired the EPPO, a feature flagging and experimental platform.

    The EPPO will continue to support existing users and continue to bring new people under “EPPO by Data Dog”. The terms of the agreement were not revealed, but a report in the upst media last week said the data dog was planning to pay $ 220 million.

    Despite the demand for tools, which allow developers to experience with different versions of apps, relatively complicated to build the infrastructure needed for product analytics. Beyond data pipelines and data methods, experiments relies on infrastructure analytics workflows that are often hardly derived from the Configure Cloud Environment.

    In an interview two years ago, Epo's co -founder and CEO Chi Sharma told Tech Crunch that the EPPO was influenced by experimental software that made its experiences, as a website builder as a data scientist in Air BNB and the webflu.

    The EPPO offers Sharma called “confidence intervals” to make it easier to understand and translate the results of a random app experience. The platform supports experiences with AI and machine learning model, taking advantage of the technique to do direct experiments, showing whether one model is improving the other.

    Although many startups have been revealed in recent years to summarize the app experiment in recent years, including spiral, statesig, and better, the EPPO has managed to stand in the crowded field. According to the Crunchbase, San Francisco, a California -based company, collected 5.47.5 million from VC firms, in which innovation efforts, Menlo Ventures, and promoting partners before exiting it.

    The EPPO had around 15 employees until June 2022, when the startup was worth 80 million. At that time, EPO's customer base included Goldbelli, Netif, and Kamo.

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    “EPPO wants to bring a high -speed, the first culture of experience in all sizes, stage and industry companies,” Sharma said in a press release. “With data dogs, we are uniting the capabilities of product analysis, feature management, AI, and businesses to reduce risk, quickly learn and send high quality products.”

    For data dogs, which have recently reported better profits than expected, but a revenue forecast that has come down to analysts can reinforce the EPPO by -company's current product analysis solution. This department is a very big and healthy. According to the Fortune Business Institutes, the global market for product analysis was $ 9.09 billion last year and could reach $ 27.01 billion by 2032.

    “The use of multiple AI models increases the complexity of the deployment of applications in production,” said Michael Will, a product VP Michael whoon, a product in Datdig. “Experience solves this connection and measurement problem, enables teams to compare multiple models as well, determine the engagement of the consumer against cost trade and eventually produce AI products that provide measurement costs.”

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