By Vidia Peters
Datasan has raised hundreds of millions of dollars, and our products are AI -powered. But it's not a story how we got here. Those things came later.
Our journey did not start by pursuing the hottest technology trend, pursuing investors on the next big hype cycle, or promising to change the world. It has started with a traumatic, irresistible problem: auditors repeatedly, sinking in manual work. By focusing on solving this single workflow for a very specific customer, we laid the foundation for everything that happens after it.
This focus, in conjunction with a abrasive, customer culture, turned many people into a platform liked by the world's largest audit and finance firms as a niche. We created a rapid and profitable business without increasing the basic capital. Here are the drivers behind our rise.
A problem, in all
When we launched, many investors and spectators dismissed us. “Tam is not so big,” he said. “Audit software? Not exactly hot, hypertensive market.
But here is the truth. When you solve a traumatic problem, regardless of how small, better than anyone else, you just don't occupy the market, you create it.
That was the case with auditors, this problem was repeatedly, mistakenly affected documents. It was not glamorous. But he was screaming for painful, universal and innovation. We made a solution that was dealt with. Being inevitable in this niche, we created a pitcher in a global market.
Meet users where they work
Instead of trying to drag auditors to another cloud platform and teach them a new workflow, we embedd our products directly in Microsoft Excel, which is in the universal tool of auditors and finance professionals. No training. No disruption. No migration no “digital change” bizards. Just appreciate, where the working people already worked.
The decision made it uncontrollable without adopting. Suddenly, what was painful, the process of crushing the soul for the first time was fun. The auditors were not just relieved, they were happy.
This happiness turned into loyalty. Junior Auditor, the heaviest consumers, became supporters of the vicinity, where it is interesting. When these auditors moved the firms, they brought with them the datason. The word mouth turned into a viral adoption loop, increasing the world's largest accounting networks.
Extension in new sectors such as internal audit, tax, consultation and government audit did not come from a top downside strategy meeting. It asks users, “Can we also use the data nap for it?”
When users draw you into new markets, you will know that you are on something.
Get your customers services
We didn't just hear our customers, we hired them.
Auditor knows auditors. Bringing them inside the company means that the product is developed with unprecedented authenticity. These fares became entrance champions for better products, external advisors to colleagues, and accelerators for adoption.
It was not about the theory. It was about a living experience. This reputation created confidence and helped us move fast and smart.
Really create a global team
In the Datasaneper's office, you will hear calls and conversations in several languages. Our employees come from every corner of the world, which reflects the diversity of our customer base.
Today, we serve users in more than 170 countries.
It makes a difference. Audit and finance are global industries, but work flows, regulations and even communication styles are different in the country.
In the Middle East, Arabic reads from right to left, which affects how the technology extracts data from documents. In Europe, financial statements use coma as a decimal division, while a dot standard in the United States. In Japan, managers are often confidently guided and do not check the work of their junior team members, while in other countries, there is a demand for review and monitoring.
Being a team that understands these nuances and can serve consumers in their language and culture, which means building products that work not just one market but everywhere. The global context is made in the DNA of our company.
Grow faster, be abrasive
Perhaps the most extraordinary part of our story is: We have not raised any basic capital.
Although the onset of high growth often rely on fundraising, we have been able to balance fast scaling with discipline, faster for investment. This discipline has allowed us to make rapid and profitable progress.
Not every unicorn needs hundreds of millions in external funds. We arrived there, focusing on real issues, keeping consumers at the center, and fighting the temptation to chase disturbances.
Our story is not about the hype
We did not go out to become the tallest company in the room. We have come out to simplify a very painful job, where they already work with them, and feel happy with them to grow with them when they pulled us into new markets. On the way, we created a team that we serve the global, diverse and detailed nature of the industry we serve.
The hype cycle will come and go. He who tolerates is building such a useful thing that people cannot imagine working without it.
Vidya Peters is the CEO of Data Napper, a leader in intelligent automation for data and finance. Under its leadership, the company gained 100 million millions in funding, gained the status of a unicorn, acquired AI-local platform Applink and expanded the key global markets. Earlier, she was the COO in Marketta, where she helped the company's IPO and Mulisoft's CMO, where she helped the company publicly achieve it through the Sales Force 1. He holds a BS from North Western University in Industrial Engineering, MPA in Public Administration from Harvard University, and MBA from Kellog School of Management.
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