Murad by Silicov
Imagine that a 22 -year -old blogger posts videos from his bedroom about financial literacy. A year later, he has a team of five people and has just closed its first round of investment.
It is no longer rare. In just 2024, the US Startups raised about $ 1.7 billion in the Crunch Base data in the creator's economy. Number shows: Creators are no longer seen as mere influence, they are identified as real business owners who develop expansion operations and attract weights.
The rise is like the founders of e -commerce a decade ago, who were once neglected until they made big businesses. Now, the creators are getting the same attention, investors see them as serious businessmen.
The industry of maturity
A large driver of this shift has a positive influence on the sale of the ROI and other business indicators. In 2021, the campaigns of most creators were still considered as experiments. Brands will test small budgets, often with little explanation on return. Today, everything has changed significantly, and well -known brands are reviving important funds for creators' strategies.
A bright example of this is the Super Bowl in 2025, where more than 150 creators cover the event. During this time, the budget of the influxy marketing increased by 25 % -35 %, most of which investment is redirected from traditional television advertisement.
As the industry develops, it also requires strong infrastructure. Startup tools and platforms are taking steps to support the creators and turn them into businessmen. At the same time, the skills behind these companies are also getting equal – the number of jobs in the creator's economy has increased by about 37 37 % in 2025.
The industry is not just promoted, it is getting stronger with the end of the early hype players. And what is left today is more about serious, expanding players who can be interesting to investors.
Finance Management Tools Required
With the development of the industry, financial infrastructure is needed. Imagine that you are launching, for example, coffee shop. You have a large team and millions of dollars in business, but you can't get a business card, not open a corporate account, or manage tax properly. Looks unrealistic, okay? But for the creators – this is the fact.
Today's creators are not just the audience, they are making business. Many platforms manage seven or more revenue streams. And despite generating significant income, most creators still lack access to appropriate financial tools. From taxes and savings to credit access, these spaces become strange.
This is the place where Fintac Startup can help. They enable the creators to handle the income more efficiently and access the financial services according to them. This signal is strong because of investors and VCS, as it is about to create sustainable backing solutions and open the maximum price for the entire ecosystem.
What does it take to build for creators
To create a meaningful solution for the creator's economy, it is important to understand how the creators work – how they plan and prepare. Tools must not be interrupted – their daily flu should be compatible with.
We also have to consider that development in this place is driven by society. A device that gains its place in the creator's steak and is recommended by the Word -off mouth is a symbol of real product market fit. No amount of paid expenditure can copy such reputation.
When solutions are made with this level of understanding, they open real business skills. That is why investors are focusing on the industry rapidly. And this is not a temporary trend. This is a change in a new class of digital businessmen.
Murad Silicov is a co -founder of the Schwarz Walled Capital, a VC firm that focuses on empowering the beginning of a modern fantasy and creative economy, as well as the next generation financial market, co -founder of Cartax.
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