The acquisition of customer is the life of many startups, from e -commerce to gaming companies, among others, among others. Most of these startups spend the tiger in today's social media channels in their marketing budget: Facebook, Twitter, Reddit, Snap, Tickets and so on – is no surprise – this is the place where consumers are.
Digital advertising costs are likely to increase by 25 % this year, and Google (69 %), Facebook (59 %), Snap Chat (116 %) and Twitter (87 %) have all reported rapid growth in their year ad's revenue during the year. For these companies, it looks like a pink image.
But if you ask someone for customer acquisition environmental systems – founders, marketers, investors – and you will hear the same thing: Customer acquisition (CAC) is becoming difficult and expensive. Some of them can be attributed to e -commerce and directly in the consumer business as a result of pandemic diseases and global lockdowns. And some of it can be attributed not only to facilitate the achievement of the scale but also to the growing pressure on the available platforms, but also to do so in the rapidly “wall garden” in the world -limited world.
Despite the huge and permanent growth in digital advertising (or probably because of it), there are practically no tools where a marketer or growth leader can understand their performance and spend on channels, nor can he share the best methods and insights with his colleagues so that the platform is on the benefit of information.
This is the place where confidence comes – it was designed to armed money spending in these channels so that it would not be harmed.
==> You can join here in the Trustweight list.
Trust, which today announced $ 9 million financing (is an investor), is a platform that has helped a community of analysts and similar executives working, and what, in both platforms, and what, both have been helped to invest more marketing. Think about it as a Bloomberg for marketers, thus providing small companies and teams as large as large organizations can help them improve costs in channels and identify new, high -performing opportunities. It has been completed by anonymous, anonymous competitive benchmarking, market -level performance data in large social and advertising platforms, and news and conversations created by industry leaders.
To start, the Trust is also launching with the Virtual Card, which primarily offers credit and preferred billing to any business, which allows them to increase their marketing purchase power to 20x and receive 45 -day payment terms for all their marketing investment.
Why did I invest in confidence?
As Vice -Chancellor, I am looking for any new investor, one of them is the “product founder fit”, as the founder has any insights or benefits that make them uniquely suitable for this product and business successfully? There are many talented, smart founders, but you will be surprised that when it comes to their products and the audience, how many people do not have this “unfair benefit”.
Confidence leads CEO and co -founder James BoroughWhich led to Snap's global programming advertising platform and increased the revenue of self -service advertising from 0 to $ 1b+ in three years. In this role, James and its co -founders (from many snap teams) saw the first hand to see how difficult the companies had to understand where and how to invest in marketing, and how the platform was made of advertisers how it was confused. He continued to live this challenge every day in Snap, and was laid on the basis of a direct desire to renew marketing and advertising dynamics for people involved in the ground construction business. To me, this is an example of a textbook of the “Product Fit” and one of the reasons is that I believe this business will be successful.
From the first day, I have believed in James as a founder, who deepens and sympathizes with the pain of not only by the user but also by the platform. Many people have tried to solve multi -channel analysis and correction, but I am sure that James and the team have a unique set of skills and experiences to break the code eventually.
As an investor in early -phase companies, many of whom are living in a daily customer acquisition challenge, I am very excited to see how confident startups can regenerate the playground for big organizations. Founder, marketers and leaders of Nam – Join the Trustweight List here.
